Hawk Painters: google ads recovery, google business profile and more
Hawk Painters came to us with Google marketing that had drifted off course: campaigns spending on the wrong keywords, a profile that had slipped out of the map pack and a website that could not convert the traffic it did get. We got the account back on track, rebuilt the profile and started a new agent-ready website to match.
The challenge
Where the business stood when we started.
- Google Ads budget spread across broad keywords with weak conversion tracking, so the account could not tell which clicks became estimates.
- Google Business Profile with missing services, old photos and unanswered reviews, pushing it out of the local three-pack for core painting searches.
- A dated website with slow load times, no clear quote path and no way to capture after-hours enquiries.
What we delivered
The work, in the order we did it.
Audit and tracking
Full account and profile audit. Rebuilt conversion tracking so calls, forms and quote requests were attributed to keywords and campaigns.
Google Ads restructure
Paused broad terms, built tight exterior, interior and commercial campaigns with location targeting, negative keywords and AI-assisted bidding on cost per booked estimate.
Google Business Profile rebuild
Categories, services, service areas, fresh project photos, weekly posts, Q&A and a review reply routine. Review request flow added to every completed job.
Agent-ready website
New fast site with service and city pages, schema markup, quote form, click-to-call and a chat agent so enquiries are answered at any hour.
Before and after
Monthly figures from the client's own tracking, comparing the month before we started with month six.
He has proven trustworthy and not full of BS like other marketing agency people.
What made the difference
Three things worth copying.
Fixing tracking before touching budget meant every later decision was based on booked estimates, not clicks.
The profile rebuild delivered the fastest wins; map pack calls more than tripled within two months.
The new website turned paid and organic traffic into enquiries around the clock instead of only during office hours.
Want results like these?
Book a free strategy call and we will map what Hawk-style growth looks like for your business.
- Free written gap report
- Clear scope and pricing on the call
- No long contracts
Prefer to talk? Call (571) 370-3422, Monday to Friday, 8:30am to 5pm CT.
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